By offering a burger and a coke for as little as 9.9 yuan ($1.39), Tastien has captured the stomachs of China’s hungry youth and along with it, an increasing slice of the country’s $536 billion fast food market.
A Tastien advert on the company's official Douyin page, showcasing its offerings. Credit: Tastien
After opening over 6,000 branches in three years, the Fuzhou-based company is among a handful of Chinese burger chains that have found success by riding the country’s
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