Eclipsed overseas by younger e-commerce rivals, Alibaba is relying on a little-known part of its business for its comeback.
Illustration by Sam Ward
Last June, Sean Fogelson, a Cincinnati, Ohio-based mailman, took to TikTok to get a work-related gripe off his chest.
“Hey, you think y’all can like, chill out on the Temu website?” he pleaded in his video. “Every day it’s Temu, Temu, Temu. I’m Temu tired, aight?”
Fogelson’s cri de coeur was liked more than 2.1 million times. It struck a particular chord with many of his fellow delivery workers, who reposted it alongside footage of themselves handling stacks of fluore
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