The fierce competition between Chinese automakers has the potential to reshape EV markets around the world — and stoke resistance.
BYD's Dolphin on display at the Thailand International Motor Expo in Bangkok, Thailand, December 10, 2022. Credit: Oasishifi via Shutterstock
When BYD kicked off its latest marketing campaign last month, it used a simple slogan: “Electric Is Cheaper Than Gasoline.” In the two weeks after the Lunar New Year, the Chinese automaker matched its words with actions, launching newer versions of eight models with lower prices. Its cheapest car, a compact called Seagull, now costs as little as 69,800 yuan — just under $10,000.
BYD's 'Seagull' (top) launched in Brazil and Mexico as the Dolphin Mini, March 2024. Credit: BYD via Fac
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